2-Lead Generation

Now that we've captured the consumer, our goal is lead generation. During this phase in the journey, the consumer is seeking understanding, they still have their guard up but are hopeful.

We're here to start building a relationship and keep their interest high. 

Let's look at the ways we ensure an amazing experience during the lead generation phase. 

1. Our OSC is access to a live person that's ready to help 
2. Auto-response to the lead as soon as a lead is submitted 
3. Option to leave a message on Live Chat
4. Option to leave a message when calling 
5. Utilize Hubspot workflows and sequences to keep the consumer engaged while we work to connect