--- title: Marketing Event Planning & Execution description: Summit How Tos --- [Skip to content](https://info.summithomeskc.com/get-help/marketing-event-planning-execution#main-content) ![SHKC\_Final\_Logo\_RGB\_SummitHomes\_ClaytonCo\_Main-1](https://info.summithomeskc.com/hs-fs/hubfs/New%20Summit/SHKC_Final_Logo_RGB_SummitHomes_ClaytonCo_Main-1.png?width=227&height=103&name=SHKC_Final_Logo_RGB_SummitHomes_ClaytonCo_Main-1.png) Open main navigation Close main navigation How can we help you? - There are no suggestions because the search field is empty. 1. [Summit How Tos](https://info.summithomeskc.com/get-help?hsLang=en) 2. [Marketing](https://info.summithomeskc.com/get-help/marketing?hsLang=en) # Marketing Event Planning & Execution ### **Builder Led Virtual Event** **Timeline:** 1. Alert marketing 4 weeks before the desired event date. 2. Marketing to create collateral in 3-5 days. 3. Event promotion to follow for 2-3 weeks. [https://wistia.com/learn/marketing/webinar-guide-to-getting-started](https://wistia.com/learn/marketing/webinar-guide-to-getting-started) **Event Needs:** - Zoom Webinar Setup (with registration to capture buyer information) - Requires setup through our paid company account - Allows for tracking and follow-up to registrants - Keeps all users from being on screen - Signup/Lead generation landing page - Slide decks for the presentation - Need to have content prepared to keep the audience interested - Agenda for the call - Who’s joining the call - Run test call to test content, transition and flow - Email marketing efforts to prospects - Social ads to drive attendance - Social posts to create interest - Targeted outreach by the Community Managers - Pre-webinar communication plan - Reminders for webinar - Why it’s worth their time investment - What’s in it for them - Post-webinar communication plan - Who’s following up with attendees - How can we convert attendees to appointments or sales - What’s next? Are there other events? What happens after the call? **Assets:** - Webinar signup - Landing page - Social graphics - Promotional offer marketing piece - Email marketing - Slide decks/presentation material **Sales Expectations:** - Provide agenda - Provide slide decks - One-to-one event promotion by Sales Team - Social promotion by Sales Team **Marketing Expectations:** - Zoom setup - Landing page - Finalize slide decks (branding, consistency) - Social graphics - Email marketing messages - Public promotion – social and paid ads - Promotion to current prospects (Hubspot) --- ### **Builder Led Event Planning & Execution** **Event Type:** Event hosted by the builder for overall promotion of traffic, sales and education. **Timeline:** 1. Alert marketing 4 weeks before the desired event date. 2. Marketing to create collateral in 3-5 days. 3. Event promotion to follow for 2-3 weeks. **Sales Manager Expectations:** - Submit event request to Brand Manager, including: - Timing - Target audience - Goals for event - Idea of budget - What type of event - Anything that would assist in the promotion of the event - Reach out to Silverton for sponsorship **Marketing Expectations:** - Create marketing collateral to include any or all of these elements: - Flyer/images - FB event - Social graphics - Email marketing - Paid ads - Order food for events **Community Manager Expectations:** - Promotion of event to target audience - To create event action plan outlining activities --- ### **Community-Specific Event Planning & Execution** **Event Type:** Event hosted by the Community Manager for Realtor, prospects or homeowners.   **Timeline:** 1. Community Manager to choose date 4 weeks before the event. 2. Community Manager to alert Builder Team – Division Manager, Marketing, Sales Manager, Builders. Ensure no conflicts and add to all calendars. 3. Community Manager to work with Donna/RET for event collateral. 4. Community Manager to arrange sponsors (Silverton, KC Title). 5. Community Manager to provide collateral to Brand Manager for cross-promotion. **Sales Manager Expectations:** - Work with Community Manager on event expectations and desired outcomes. **Marketing Expectations:** - Share event (if applicable) through our channels - Check in with CM to ensure they have everything they need – collateral, swag, etc - Attend event to represent the builder and show our support **Community Manager Expectations:** - Promotion of event to target audience - To create event action plan outlining activities - [FAQs](https://info.summithomeskc.com/get-help/faqs?hsLang=en) - [KOVA](https://info.summithomeskc.com/get-help/kova?hsLang=en) - [Marketing](https://info.summithomeskc.com/get-help/marketing?hsLang=en) - [OSC](https://info.summithomeskc.com/get-help/osc?hsLang=en) - [Training Guide](https://info.summithomeskc.com/get-help/training-guide?hsLang=en#main-content) - [Community Manager Expectations](https://info.summithomeskc.com/get-help/training-guide?hsLang=en#community-manager-expectations) - [Sales](https://info.summithomeskc.com/get-help/sales?hsLang=en) - [Customer Journey](https://info.summithomeskc.com/get-help/customer-journey?hsLang=en) - [Internal Processes](https://info.summithomeskc.com/get-help/internal-processes?hsLang=en) - [Community Overviews](https://info.summithomeskc.com/get-help/community-overviews?hsLang=en) - [Customer Experience](https://info.summithomeskc.com/get-help/customer-experience?hsLang=en#main-content) - [NPS & Surveys](https://info.summithomeskc.com/get-help/customer-experience?hsLang=en#nps-surveys) - [Customer Contact Journey](https://info.summithomeskc.com/get-help/customer-experience?hsLang=en#customer-contact-journey) - [CX Learning Modules](https://info.summithomeskc.com/get-help/customer-experience?hsLang=en#cx-learning-modules) - [Construction Training](https://info.summithomeskc.com/get-help/construction-training?hsLang=en#main-content) - [Bathrooms](https://info.summithomeskc.com/get-help/construction-training?hsLang=en#bathrooms) - [Windows](https://info.summithomeskc.com/get-help/construction-training?hsLang=en#windows) - [Uncategorized](https://info.summithomeskc.com/get-help/uncategorized?hsLang=en) Copyright © 2026, Arbor Homes Indiana