101+ Marketing Ideas

PROSPECTING/NEW LEAD GENERATION

1. Send Just Listed/Just Sold postcards through your brokerage, like resale agents.
2. Shop the competition – visit nearby communities, chat with onsite agents, analysis MLS to see what options your buyers have.
3. Connect with nearby business leaders to remind them of housing options for their employees
4. Partner with Silverton on consumer education events and collateral
5. Walk a nearby community – old school door knocking – and leave behind inventory sheets
6. Contact your brokerage – do they have new tools you can use for lead generation?
7. Do pop-bys to targeted communities where your buyers tend to come from
8. Work from a coffee shop, have branded materials out and strike up conversations
9. Reach out to contacts outside of real estate – can you get in to speak to employees at a company?
10. Cold calling using reverse prospecting tools
11. Host a housewarming party for a new homeowner – provide the invites that have your information on them
12. Consistent Facebook live or videos sharing new construction tips – ask viewers to share with a friend for a prize/drawing
13. Targeting a community where a buyer could come from, offer a free CMA if they visit your community to review options
14. Host community events and incentivize homeowners for bringing a friend
15. Offer to speak about real estate and new construction at local companies. Nurture the connections made at those events
16. Find school events (tailgates, back to school night, homecoming) and ask to have a table with collateral and swag.
17. Look into local downtown events (Summit carnivals, parades, shop local) and ask to participate.
18. Host a first-time buyer seminar with Silverton within the community
19. Join the board or committee at a local non-profit to grow your network.
20. Join a networking group/club outside of Real Estate
21. Offer to speak/present on local podcasts.
22. Co-host an event with a local business – maybe a store you shop at a lot, coffee shop by your community, etc. Offer giveaways/prizes promoting your community.
23. Host a speed dating agent event – invite fellow community managers, take over coffee shop and invite consumers out to “match” with an agent.

CONSUMERS FOCUS

1. Utilize the community Google place page to share updates and more photos (email marketing, and we’ll add you as a user on the existing page)
2. Add balloons to for sale signs on the weekends to make them stand out
3. Do a social campaign featuring pets of the homeowners showing the “vibe” of the community to prospects
4. Have snacks in the model during the weekend and promote on social to encourage visits
5. Put sign on spec home doors inviting visitors to the model for snacks
6. Highlight amenities/local attractions on social to show how great the community location is
7. Follow the new listing tool kit to blast and promote listings to sell quick
8. Share/highlight the full build of one of my homes on social to explain the process, get people involved and encourage them to buy with us
9. Text community visitors after they leave to thank them for coming, do a video showing them the home they loved to keep them excited
10. Post on social using ABC method – share about AREA, BUILDER and COMMUNITY – keep with this flow to keep social engaging and informative
11. Shoot social proof video of HO saying why they picked my community
12. Follow 4:2 method for all community visitors
13. Send community visitors home with some collateral to keep them engaged
14. Invite food trucks to setup in the community and invite prospects and homeowners – could see if HOA would pay or treat as a community event
15. Break down build process and highlight each part of social, get builders help to tell the story
16. Get written or video reviews from new buyers and use on social
17. Local Favorites – feature local food, drink and attractions on social to show sense of community – poll current HO to get their favorites and feature those first
18. Have personal photos on your desk to trigger conversation with new leads that are in your office (spouse, kids, pets…)
19. Keep coloring books/crayons, kid’s table, Legos, etc.…in your model to entertain children while you work with the parents on their new home purchase.
20. Add message on all spec home doors offering perk/prize for stopping at the model home.

REALTORS FOCUS

1. Host a Realtor happy hour at a Realtor office vs. community to encourage higher attendance and more networking
2. Treat a Realtor to lunch weekly to network, share ideas and build relationships.
3. Ensure MLS has the best information, so Realtors are in the know
4. Call Realtors before and after showings to thank them for showing and get feedback
5. Ask Realtors to take photos of them showing their clients’ our homes – use on social to show how Realtor-friendly we are
6. Send five handwritten notes to Realtors each week
7. Host Realtor open on Tuesday and have light snacks and a drawing
8. Focus Realtor efforts on those that sell in your price point/area, have shown homes or have sold in your community and then expand from there
9. Host progressive meal/open house with close-by communities
10. Use Fly by Flyer services (RET agents) to eBlast to all Realtors – we can do in Hubspot but this is another way to hit their inbox for now much money
11. Engage with Realtors on social – like/comment/share their posts
12. All-Star co-op? Do shout outs at Tuesday meetings and/or social posts
13. Work with sales leadership and marketing to host building 101 Realtor education event
14. Drop flyers by local real estate offices showing current inventory
15. Co-op for the first time? Take them out to lunch and ask how process went, what could we do better, what did they like, etc
16. Host lot walking party 1-2 weeks before new phase opens to get Realtors excited to sell
17. Prep paperwork in Dotloop to make it easy on them to submit a contract
18. Host a Construction 101 course with your PB to offer insight into building with our company.
19. Make “friends” with the realtors that sell in communities close to you, so they know what inventory you have in case they don’t have what a buyer needs/wants.

CUSTOMER EXPERIENCE FOCUS

1. Work ahead – at closing, write a 1st home anniversary card to the buyer, then place in a folder, and it will be ready to mail next year
2. Use the buyer story sheets to set reminders for birthdays or other key facts and use to create peak moments with buyers and homeowners
3. Invite a homeowner to lunch on you at the model monthly – pick their brain on what they love most about the community, area and the overall process. Use that content to shape your social posts for the coming weeks.
4. Write a handwritten note to buyers a few weeks after they’ve signed their contract to thank them, ask for google review and remind of referral program.
5. Use Hubspot to send automated home anniversary or birthday emails to your buyers
6. Always have snacks and drinks in the sales offices for visitors
7. Always keep model office clean, trash empty and organized to get visitors the best first impression
8. Connect with homeowners and get their ideas for community event – of HOA if already set up
9. Host gift wrapping class/event before the holidays
10. Outdoor movie night at the pool in the Summer
11. Swap sales centers with a fellow community manager to get fresh eyes and compare notes
12. Share community calendar or social calendar to show homeowners what’s happening in the community
13. Host “meet your neighbors” event at the model as easy way for HO to connect, invite prospects that are almost ready to sign
14. Do pop-by to homeowners asking for referrals
15. Surprise buyers with something from their buyer story when you meet – favorite food, drink, toy, etc
16. Homeowner Fun Facts – feature homeowners on social by sharing fun facts about them, help them get connected to community and build relationships
17. Host “speed dating” as a quick fun way to get all the neighbors connected
18. Host game nights as a way for neighbors to connect
19. Host pumpkin carving to get kids from the community connected.
20. Host a popsicle parade in July for kids to decorate bikes and wagons (red, white and blue themed) and have bomb pops.
21. Text photos weekly to build job homeowners showing their build progress
22. Take photos with a buyer after a buyer contract signing, in front of their home or on their lot to build – celebrate with champagne and their favorite dessert!
23. Identity 1-3 homeowners to act as the community liaison/social committee. Make them feel special and work with them on hosting community events.
24. Partner with another Community Manager to help them shoot content for social – interview each other, help film their walk-through videos, get feedback on what they are doing, support each other, etc.
25. Note key dates from the buyer story – kids/pets’ birthday and surprise them with a gift on those days.

Overall Maintenance Ideas:

1. Check the company website weekly to ensure correct information for listings
2. Alert marketing of any sign issues or needs ASAP
3. Consider if more flags are needed or need upkeeping
4. Check Hubspot FIRST THING when starting my day – make it the focus of how I manage my leads and follow up
5. Walk specs daily and report issues ASAP
6. Go back and cold old prospects that went MIA – do this weekly
7. Always take fun photos when with buyers and send to marketing
8. Follow up to all Realtor correspondence within 4-6 hours at the most, if busy, send a text to confirm receipt/follow up coming
9. Use Canva to create quick branded graphics
10. Set aside time on calendar to schedule social posts for the week – schedule 75% leaving the other 25% for you to post on the fly/as things happen
11. Make sure inventory homes smell good, toilet seats are clean and down, front steps/porch clean, etc.…
12. Do Hubspot follow up processes after a lead leaves your model and doesn’t write a contract.
13. Review spec homes in MLS and change up picture order and home description monthly.
14. Time blocks your week with time for social, networking, prospecting, and “maintenance” to ensure you have time for all the things you want to accomplish.
15. Keep your marketing plan front-and-center every day as a constant reminder of your goals.