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Co-op Showing Follow-Up

 

Showings by co-op agents can happen anytime. Our Community Managers, Personal Builders or builder representative can’t always be present. How can we emotionally connect with that potential buyer (and co-op agent) during that showing to share the perks to your community and choosing Summit? 

We’ve outlined several actions we can take to follow and nurture co-op showings within your community.

Actions

  • Video Message from Summit: Ensure the display stand in each spec showcases our “thanks for visiting” flyer. When potential buyers or co-op agents scan the QR codes, they get a special message from operations and sales. This also works great for those that sneak into the homes during our model hours.
  • Before the Showing: Connect with the co-op agent before the showing. Gain insight into the buyer’s needs and recommend other homes to tour. If able, leave a packet, handwritten note or snack in the home so it’s there when they walk in. This packet could include your community profile, near by attractions, QR code to your community Facebook page, QR code to a message from your or your builder – use your creativity!
  • After the Showing: Contact the co-op for feedback and determine the next steps. Does the buyer want to meet with you, the builder or someone else from Summit? Has the buyer made a purchase decision yet?
  • Co-op Relationship Building: Verify that the co-op agent is in Hubspot and on your VIP list for future outreach. If appropriate, send the co-op a thank you note/email/text to thank them for bringing a potential buyer to your community.