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Part 1: Company Understanding

We're transforming housing and community design to offer attainable, sustainable, and well-designed homes, enabling homeownership for all.

Our Why

We're transforming housing and community design to offer attainable, sustainable, and well-designed homes, enabling homeownership for all.

Purpose: Opening doors to a better life.

Niche: Building communities and attainable quality homes.

 

Core Values

 

Open doors.

We are here to help our customers realize success, own homes they love, and create opportunities. With our success, we give back to our communities through charitable giving and volunteering.

Be a home.

Providing our homeowners with the best customer experience is our highest priority, which extends to how we support each other, our business partners and our community. With each interaction, we build trust and have an opportunity to make a meaningful impact.

Drive change.

We know our talents and way of doing business can evolve through hard work, optimism, clear strategies, collaboration, and a relentless spirit of exploration and innovation. We must set the standard, advance technology, sustainability, and implement visionary practices in all that we do.

Do good.

We are hungry, humble and smart. We're committed to supporting each other through collaboration and self-accountability, all with a positive attitude. We are ready, willing and able to support the team - no matter what lies ahead.

Earn trust.

Nothing works without it. We understand that trust is essential in fostering collaboration, loyalty, and a positive reputation, ultimately driving our long-term success.

 

1-year plan
  • 80% RPRS at or above pepole analyzer bar and GWC Seat 2.
  • By Oct 31st 2024, 100% of starts to be built 3.
  • Core Processes: Documented, Simplified, FBA: sales, purchasing, estimating, build
  • COGS reduction, $1 (1% of 100m spend) (buyout purchasing)
  • 115 day cycle time
  •  KOVA full implementation including trades
  •  Trailing 12 month NPS: 65+

3-year plan

  • 70 Right People Right Seat
  • Core Processes: Documented, Simplified, and Followed By All
  • New Office Location - All in One Place Centralized and Internal
  • Sales Team Virtual Sales
  • Trailing 12-month NPS of 75+
  • TM Engagement at 90+
  • 50% of all homes sold at or below 100% median household income
  • 90 day cycle time using innovative building techniques
  • 50% homes Zero Energy Ready
  • Sought-after locally recognized brand
  • Ten or fewer communities selling higher volume.
  • Strategically positioned for expansion
  • Top third of CPG Builders (currently 9 total)

10-year target

  • Summit is the first-choice brand for attainable and sustainable housing.

 

Who's in our Target Market?

Demographics:

  • $75k household income w/ 680+ credit score
  • 25-45 years old
  • 45-60 years old (empty nesters, downsizing).
  • Multi-gen "family", couple, need for 3d bedroom
  • Young professionals
  • "Middle-class"
  • First time homeowners, first move-up
  • All genders, all races
  • Local Legends / Hometown Heroes
  • Rebounders (people who moved out and moved back)

Geographic:

  • KC Metro
  • 3 hour rural feeder
  • Work within 30 min of a Summit Community

Psychographic (what do they value):

  • American Dream
  • Pride of Homeownership
  • Health & Safety
  • New Space for a life change
  • Connection/Community
  • Lifestyle opportunity improvement
  • Convenient location, schools
  • Spaciousness
  • Affordability post close
  • Price
  • New Home (and its benefits, tech)
  • Sustainability
  • Build Wealth
  • Peace of Mind
  • Right Choice
  • Great Value


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