Part 2: Consumer Interaction
Here's how to ensure our customers have a great experience.
Walk In Traffic
- Stand up and greet the person as they walk in
- Follow the 4-2 method
- Capture their information and enter into Hubspot
- Don't go right into feature slamming - build a relationship first
Appointment Traffic
- Prepare for the appointment ahead of time by reviewing Hubspot notes, their request and any information you've already gathered.
- Prepare a "gift bag" as their takeaway after the appointment.
- Ensure homes you plan to show are open, lights on and ready.
- Ensure you have KOVA, pricing, design details and other materials ready to review.
Repeat Visits
- Review previous communication and notes.
- Prepare the necessary information ahead of the meeting.
- Work with the Sale Leader on overcoming objections that are keeping the buyer from writing a contract.
Design Preview
- Review design packages
- Review home plans
- Review lot options
- Review Spending plan for contract / Loan approval $
Addition Resources:
- Review Jeff Shore training materials and 4-2 Method
- Review Summit Guest Presentation
Following All Consumer Interactions:
- Access and either add or update Hubspot with the results of the interaction
- Set up reminders/tasks to ensure proper follow up