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Sales + Marketing Expectations

Marketing activities are a big part of the Community Manager's role in helping share the Summit story, providing the best customer experience, generating leads, and achieving our sales goals. Our Community Managers are not alone; the marketing team works together to support the sales team and overall company goals.

Let's review these expectations a bit closer.

Marketing Team

  • Tell the overall Summit Homes story to the world
  • Create and execute company marketing plans
  • Maintain social and content strategies
  • Manage overall marketing budget and share results with leadership 
  • Purchase and deploy advertising that supports brand awareness and lead generation
  • Grow the social following on @summithomeskc
  • Manage website, Zillow, Google places and other online resources
  • Create and share timely campaigns and resources to support the sales objectives
  • Supply marketing collateral that explains our processes and offerings
  • Setup sales centers and communities with the appropriate signage and marketing elements 
  • Partner with leadership to push the Summit Homes brand forward
  • Promote all communities, offerings, new listings, etc., through our various channels
  • Work with sales leadership to hold community managers accountable to expectations and sales goals
  • Maintain Hubspot and report usage to sales leaders
  • Generate and manage leads in Hubspot with the goal of setting up appointments for the community managers
  • Create and send compelling email marketing messages to prospects, homeowners and Realtors
  • Host quarterly pod training (topic picked by pod)
  • Regular community visits to connect
  • Provide training and support to Community Managers as needed

 

Community Managers

  • Tell the Summit Homes and your community story to the world – share hyperlocal content
  • Prospect and generate additional leads in creative ways – community outreach, Realtor networking, hosting lunch n' learns, walking neighborhoods, building relationships on social, etc.
  • Create and execute your community-specific marketing plan to marketing to help achieve sales goals.
  • Facilitate peak moments with homeowners and capture photos/video. Immediately share with the Marketing team.
  • Provide homeowner and other community photos to marketing regularly for sharing on the main pages and in brand marketing efforts
  • Manage and grow the community Facebook and Instagram pages through weekly posting and engagement 
  • Continually manage all leads (prospects and homeowners) and follow up on Hubspot daily.
  • Review summithomeskc.com and Zillow for updates/issues and report to the marketing team if any identified.
  • Order photos of any completed homes not already captured and share them with marketing, or per marketing request.
  • Keep community looking neat and presentable by reporting sign and or flag issues to marketing immediately.
  • Maintain a clean and organized sales office at all time.
  • Submit daily traffic reports prior to leaving daily to ensure communication with all departments.
  • Timely follow-up with prospects, homeowners and Realtors to ensure the best CX
  • Schedule homeowner events or program execution within your community. Report event and dates/times to marketing in advance.
  • Host Realtor events at least quarterly to build relationships with co-ops.
  • Host prospecting events at least quarterly to drive traffic and generate additional leads.